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June 13th, 2013Why the Mall Will Never Die

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by Jordan Weissman
TheAtlantic.com

By most accounts, the commercial Internet was born in 1995 — the same year as today’s high school seniors. That makes this Taylor Swift and Snapchat-loving generation of teens the first wave of Americans who have literally never known life without the modern web.

So if you’d expect anybody to feel more at home spending money online than at a brick and mortar store, it might be them. But you would also be wrong. The investment bankers at Piper Jaffray & Co., which has long tracked teenager consumer habits, recently asked more than 5,000 teens whether they prefer to do their shopping on the Internet or IRL. More than three quarters of both males and females said they preferred trekking the to the store (graph courtesy of Pew).

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