June 9th, 2013Pop-Up Shops Seize the Moment to Bring in Customers
Raleigh, NC – Pop-up markets. Pop-up restaurants. Pop-up shops.
The phenomenon takes many shapes as entrepreneurs use the markets as a tool to test their products and services, hone their business model, collaborate — and, most importantly — create a buzz and capture the attention of consumers.
For Christina Norsig, known as the “Queen of Pop-Ups,” a pop-up venture is defined as going into a location, setting up a temporary store and then leaving. Some pop-ups are markets with vendors under tents, others are held in empty retail spaces at malls or existing businesses.
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