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by Jason Chow and Wei Gu
Blogs.WSJ.com

Well-heeled Chinese shoppers have been visiting Dior and Burberry stores in New York, Paris and London for years. Now, the luxury brands’ locations in Woodbury Commons and other suburban outlet malls are seeing some foot traffic as well.

A May report by Boston Consulting Group said that while Chinese consumers are still shopping, given the shaky economic outlook, they’ve become “more sophisticated with bargain-hunting.” Combined with a population that is traveling overseas in greater numbers than ever before, retailers and mall operators say they’re seeing a shift to the lower-priced merchandise that most outlets specialize in.

“In the past 24 months, the Chinese have become very dominant,” said Scott Malkin, chief executive at Value Retail, whose nine outlet malls in Europe carry brands such as Gucci, Prada, Versace and Hugo Boss.

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