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by Ryan Platt

London, UK – Hundreds of online businesses will be given the opportunity to share a shop on an iconic London high street, as part of an initiative aimed at helping UK retail start-ups establish a physical presence.

The PopUp Britain scheme today announced its flagship store is set to open on May 9 in a former electronics showroom on London’s King’s Road. Up to 12 small businesses at a time will be able to share the space on a short-term basis, with each paying £200 for a two-week stint to cover costs.

The initiative, which is backed by private sector funding, aims to support entrepreneurial online retailers by allowing them to establish a presence in one of the growing number of empty high street shops in the UK. The scheme piloted last year and saw a shop in Richmond play host to more than 60 start-ups in five months, with 91% of those involved reporting a positive impact on their business.

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