The World's Largest Resource for the Cart, Kiosk, and Temporary Retail Industry
by Lorraine Mirabella
BaltimoreSun.com

Nottingham, MD - At GameStop Kids at White Marsh Mall, shoppers will find plush Mario book bags and Angry Birds hats mixed in with the Lego Star Wars and other kid-friendly video games, a mix meant to attract both serious “gamers” as well as those who’ve never played but want some gift-giving advice.

That’s by design, said executives of the video game chain, which is testing out the new, kid-focused format as a way to appeal to new crowds of shoppers during the busiest time of year.

“Our business grows exponentially during the holiday season,” said Bob Puzon, GameStop’s executive vice president of merchandising. “We just thought about some of the business and opportunities we could expand upon. There’s just an opportunity with a kids’ environment. We’re trying to take care of the consumers who thought [GameStop] was only for hard-core gamers with more kids’ products.”

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