The World's Largest Resource for the Cart, Kiosk, and Temporary Retail Industry
by Kristy Eppley Rupon
TheState.com

Columbia, SC – At Harbison’s Columbiana Centre, customers can shop for sweaters, shoes, ice cream – and health insurance.

Health insurance?

BlueCross BlueShield of South Carolina recently opened a kiosk at the entrance to the mall’s food court, nestled between Kay’s Jewelers and Claire’s Boutique.

“It makes sense,” said Melayne McInnes, associate professor of health economics at USC’s Moore School of Business. “You want to be where your customers are and where you can reach them.”

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