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by Sherry Greenfield

Frederick, MD - Retailers in Frederick County are cautiously optimistic that shoppers will be opening their wallets this holiday season, with statewide sales projected to increase between 2.5 to 3 percent over last year, according to the Maryland Retailers Association.

The holiday shopping season — which runs from the day after Thanksgiving until Jan. 1 — is a crucial time for most businesses, and a critical period for good sales and hefty profits.

For many it’s make-it-or-break-it time and can have a lasting impact on a small business.

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