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Cadillac Fairview, one of Canada’s largest mall operators, will open nine Ontario shopping centers early on “Black Friday” in a bid to compete with U.S. retailers on the traditional start of the holiday shopping season south of the border.

In recent years, more Canadian retailers have been featuring discounts on Black Friday, the day after U.S. Thanksgiving, which falls on Thursday Nov. 22 this year. Canadians celebrate Thanksgiving in October.

“Our retail sector has to work hard to remain competitive and keep shoppers north of the border,” said Martin Wray, a vice president at Cadillac Fairview, in a release.

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