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by Press Release
After the culmination of a successful 10-year naming sponsorship with Discover Card, Discover Mills is officially being renamed as Sugarloaf Mills. As the largest outlet and value retail shopping destination in Atlanta, shoppers will continue to enjoy the same great mix of more than 180 outlet and value retailers offering incredible deals, as well as family dining and entertainment choices.
“Sugarloaf Mills will continue to deliver our unique brand of shopping, which is a big draw for local residents, as well as Atlanta area visitors who love the thrill of shopping for great value,” said Gregg Goodman, President of The Mills. “We are excited to brand the property with this relevant name already recognized because of Sugarloaf Parkway, which will better reflect the area and make it more identifiable to direct customers to the property.”
Shoppers will have the same access to the already popular roster of stores and family entertainment options, including recently opened Crazy 8 and a more than 20,000 square foot AirSport Indoor Sports Facility, plus a newly expanded 20,000 square foot Forever 21. Other favorite stores are Saks Fifth Avenue OFF 5TH, Last Call by Neiman Marcus, Guess Factory Store, Kenneth Cole Company Store, Burlington Coat Factory, Off Broadway Shoe Warehouse, Tommy Hilfiger Company Store, The Disney Store Outlet and The LEGO Store. Old Navy Outlet will open at Sugarloaf Mills during fall 2012.
Starting in October, shoppers will begin to see the new branding elements starting with new exterior signage, website, brochures and other promotional materials.
“Sugarloaf Mills is already a great source of jobs and revenue for Gwinnett County, and we know that it will continue to be an ideal destination for area visitors and local residents,” said Jim Maran, President of the Gwinnett Chamber of Commerce. “We are grateful to have Sugarloaf Mills here and look forward to its continued success as we further brand our community as a great place to live and work.”
For more information about Discover Mills’ special events and promotions, please call (678) 847-5000 or visit www.discovermills.com.  Discover Mills also may be found on Facebook at www.facebook.com/DiscoverMills and on Twitter @DiscoverMills.
About Sugarloaf Mills
Sugarloaf Mills, formerly Discover Mills, is the largest outlet, value retail and entertainment destination in Atlanta, with more than 180 outlet and value retail stores, including Saks Fifth Avenue OFF 5TH, Last Call by Neiman Marcus, Nike Factory Store, Guess Factory Store, Kenneth Cole Company Store and Tommy Hilfiger Company Store.  Shoppers can also enjoy great restaurants and quality entertainment from Chili’s Too, Medieval Times Dinner & Tournament, AMC 18 Theatres, and the area’s largest Dave & Buster’s.
Sugarloaf Mills is located at the junction of I-85 and Sugarloaf Parkway, just 30 minutes from downtown Atlanta.  Regular hours are 10 a.m. – 9 p.m. Monday through Saturday and 12 p.m. – 6 p.m. on Sunday.  For more information on Sugarloaf Mills, please call (678) 847-5000 or visit www.discovermills.com.  Sugarloaf Mills also may be found on Facebook at www.facebook.com/DiscoverMills and on Twitter @DiscoverMills.
About The Mills, A Simon Company
The Mills®, one of Simon Property Group’s five real estate platforms, offers a unique brand of shopping with a mix of popular name brand outlets, value retailers and full-price stores, plus family-oriented dining and entertainment concepts. The Mills are well-located in major metropolitan markets and many are recognized as leading tourism destinations. Notable properties include Arundel Mills (Baltimore), Gurnee Mills (Chicago), Grapevine Mills (Dallas), Ontario Mills (Los Angeles), Opry Mills (Nashville), Potomac Mills (Washington, DC) and Sawgrass Mills (Ft. Lauderdale/Miami).
Simon Property Group, Inc. (NYSE:SPG) is an S&P 100 company and the largest real estate company in the world.  The Company currently owns or has an interest in 332 retail real estate properties in North America and Asia comprising 241 million square feet. We are headquartered in Indianapolis, Indiana and employ approximately 5,500 people in the U.S.  For more information, visit the Simon Property Group website at www.simon.com.

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