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by Hadley Malcolm

Consumers may be flocking to fall’s brightly colored merchandise, but the only color retailers are seeing is green.

Thanks to strong back-to-school shopping, August retail sales beat expectations with a 5.4% gain over last year, according to data from Retail Metrics Thursday.

It’s the first time since Easter that retailing has seen a catalyst for higher spending, says Ken Perkins, president of Retail Metrics.

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