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by Press Release
William & Friends, the company behind the extremely popular Lili Salon and Spa concept in Minnetonka, has opened a second location at Galleria Edina. The company worked with Shea, Inc., a Minneapolis based design and marketing firm, on the design of a 5,000 square foot spot in the upscale shopping center in a space formerly occupied by Smith & Hawken. Lili opened its doors to the public on Monday, August 13, and is celebrating with an official Grand Opening party this Friday, August 24.

Owners William and Mary Anderson introduced the Lili brand in 2008, concentrating on unique and exceptional salon services by specialized artists in a warm, friendly and fashionable environment. Its popularity resulted in rapid growth of staff and building expansions at the Minnetonka store, and even spawned a men’s concept, Tonic Barbers, also located in Minnetonka.

The new Galleria location continues the company’s evolution with the addition of new amenities and services. Lili Galleria will feature generalized artists in contrast to the specialized artists at Lili Minnetonka, which will allow the company to offer a larger variety of scheduling options to guests. Additionally, Lili Galleria will contain a larger space for hair, skin and nail care, along with massage rooms and a strong retail component including top of the line products and a line of hair pieces made exclusively for Lili by a local artist. Lili Galleria will also continue the legendary outdoor hair service that Lili Minnetonka forged.

The design of the Galleria store is modern and clean with an eclectic mix of style and elements of whimsy. Details and accents include vintage glam chandeliers, beaded drapery, glittery gold sheers, a fountain, fireplace and mirrored walls. The design is sophisticated and modern without being too slick. Owner William Anderson explains, “It’s important that our guests have an incredible experience in a warm and friendly environment that reflects our exceptional offerings and services. When guests visit us, our hope is that it feels very special but not exclusive.”

Incentives for new guests to the store include $10 off any retail product on the first service visit, $20 off any service on the second service visit, and $30 off any service in a department you’re visiting for the first time on the third service visit.

Lili Galleria, which opened Monday August 13, offers its full services for Galleria customers and guests of the adjacent Westin Galleria Hotel. An official Grand Opening Party is being held at the store this Friday, August 24 from 5-8pm and is open to the public.

Lili Salon Spa Galleria
3464 Galleria, Edina, MN 55435
952-224-3300
salonlili.com

About Shea:
Shea, Inc. is a marketing and design firm integrating expertise in marketing, architecture and interior design. Shea blends diverse perspectives, skills, cultures and knowledge into solid creative strategy for clients. Shea’s client list includes Crave, TCF National Bank, Lunds/Byerly’s, Wells Fargo and Cushman & Wakefield/NorthMarq Real Estate.  For more information on Shea, please contact Andy McDermott at 612.594.4245 or visit our Web site at www.shealink.com or our blog at www.sheaanything.blogspot.com.

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