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by Press Release

Hillcrest Mall is pleased to announce the launch of the centreʼs newly revamped website, www.hillcrestmall.ca, serving up content geared to the preferred device each visitor uses to access the site – smartphone, tablet or computer. Featuring a refreshed look and improved navigation, Hillcrest Mallʼs website incorporates Responsive Website Design (RWD) technology, which uses fluid layouts that are designed and programmed to “knowʼ if the viewer is on a smartphone, computer or tablet. The design of the site morphs to fit both landscape and portrait formats. The advantage of this state-of-the-art approach is that people have an optimum experience, no matter what device they are using. “Itʼs an extension of our customer service focus,” says Hillcrest Mallʼs Marketing Manager, Toni Holley, “and one of our primary goals is providing an excellent experience for our customers whether they are in the mall, at home or on the go. Using Responsive Design for our new site is just one more way we can achieve this.”

The aim of the new site is to provide visitors with comprehensive information on the centre, its retailers, and to extend customer service beyond the mall. This bright and user-friendly website features a detailed store directory, map of the mall, along with event, contest and employment opportunity listings. To further engage visitors, a section on the website allows visitors to see where fashions and décor used in Hillcrest Mallʼs ad campaigns can be purchased at the centre.

“Itʼs been months in the making and weʼre all thrilled with the outcome of our new website” says Holley, “the site captures the personality of Hillcrest Mall and helps us bring a new level of customer service to our guests before they even walk into our door”.

Hillcrest Mallʼs new website at www.hillcrestmall.ca was designed and developed by Suburbia Advertising and Fuse Interactive of Vancouver.

About Hillcrest Mall

Hillcrest Mall is a community shopping centre with more than 140 stores and services. Located in the heart of beautiful Richmond Hill at 9350 Yonge Street the corner of Carrville Road, Hillcrest Mall features premium fashion and lifestyle brands, making it a vibrant shopping destination in the GTA. Anchored by The Bay, Sportchek, Zellers, and Target in 2013, this thriving shopping destination offers an inspired experience for the entire family. For more information, visit www.hillcrestmall.ca.

About Oxford Properties Group

Oxford Properties Group celebrated its 50th anniversary in 2010 and is one of North America’s largest commercial real estate investment, development and management firms. Oxford oversees and manages approximately C$16 billion of real estate for itself and on behalf of its co-owners and investment partners including headquarter buildings and development projects such as the Royal Bank Plaza in Toronto, the West Side Yards in New York, Watermark Place in London and Centennial Place in Calgary, and major shopping centres including Yorkdale, Square One and SouthCentre. Oxford’s investments include office, retail, hotel, industrial and multi-family residential properties. Oxford is the real estate arm of the OMERS Worldwide Group of Companies. For more information visit www.oxfordproperties.com.

About Suburbia Advertising

Based in Vancouver and Victoria, Suburbia Advertising is a leading retail marketing and communications company specializing in retail destinations such as shopping centres. For more information visit www.suburbiaadvertising.com

About Fuse Interactive

Fuse is a Vancouver based web development company focused on designing & building cutting edge web sites and applications on Drupal, the award winning Open Source CMS framework. For more information visit www.fuseinteractive.ca

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