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Shanghai, China - With China remaining firmly on track to become the world’s largest market for luxury goods, high-end brands are increasingly looking for ways and means to reach this massive, label-hungry consumer base.

And the latest trend to hit the country is the outlet centre, a concept that has its origins in the United States over a century ago and was first seen as a way to fill up empty space and to move leftover stock.

Not so today. The very latest in styles from the likes of Versace, Burberry, Prada and Zegna can be found among around 160 stores in the 60,000 square meter Florentia Village , situated in the rapidly growing town of Wuqing, round halfway between the Chinese capital Beijing and the sprawling “second tier’ city of Tianjin.

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