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by Neil Parmar

Dubai, UAE - For shoppers walking through Wafi mall in Dubai over the weekend, The Tale of the Two Cities may have seemed a strange choice for a store name.

But Sayeh Ettehadi, and a couple of her 12th-grade classmates from Emirates International School Jumeirah, named their business, in part, after Charles Dickens’ famous novel, A Tale of Two Cities. Yet they also chose the shop name because of where their products were sourced from – shirts from Nepal and necklaces with blue morvarid and red aghigh stones from Iran, which Ms Ettehadi crafted herself and was selling for Dh200 (US$54.44) apiece.

The Tale of Two the Cities was one of more than 700 kiosks being operated by about 3,000 high school and university students for four days last week. The event, which ended on Saturday and is known as the Young Entrepreneur Competition, took up more than 100,000 square feet of retail space at Wafi. It is held annually by Dubai SME, an agency under the emirate’s Department of Economic Development that aims to grow the small and medium enterprise sector.



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