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The second full day of SPREE sustained its excitement and energy from opening day as cart and kiosk operators and other specialty retail industry professionals networked and shopped the show floor for new concepts.

Among the many new interesting marketing concepts tested at SPREE were the fortune cookies distributed by DSC Cosmetics with a fortune: “You will soon be a DSC retailer.” Samples of popular foods were huge draws including a hot new gelato concept, Amarino, which delighted attendees with free samples of the luscious dessert.

Before SPREE got underway at noon, this year’s edition of the Specialty Retail Hall of Fame Awards was held with F. C. Dadson being the official sponsor of the luncheon event. Marc Winkelman, CEO and co-founder of Calendar Club, was honored by Patricia Norins, publisher of Specialty Retail Report, with a lifetime achievement award. She pointed to his generosity of spirit and sense of humor as strong points in his long and seasoned career. Heidi Cardall from CBL was honored as the Specialty Leasing Director of the year. Cardall said she was humbled by the honor and it moved her to be recognized when so many of her talented peers were in attendance. Tim Olfield from Gold Rush was honored as the Specialty Retailer of the Year.

As the day progressed, attendees also got to choose from a variety of seminars that took place concurrently with SPREE. Deborah Kravitz from Provenzano Resources presented her popular series of lessons on how to launch and operate a successful specialty retail business. Sean Ryan, director of marketing for Pinnacle Publishing Group (parent company of SRR), taught attendees marketing tricks for their specialty retail business while Marc Feldman of DDR went over the basic legal issues specialty retailers need to be familiar with before signing on the dotted line.

As the show wound down after another successful day, exhibitors were delighted at the positive response SPREE had garnered. Marie van Driesse of F.C. Dadson for example, was happy with the number of qualified leads the show generated.

Retailers and exhibitors were already looking forward to next year and hoping to come back with a splash.

Stay tuned for a final wrap-up from the SPREE floor.

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