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by Rob Sabo
TahoeBonanza.comhttp://www.tahoebonanza.com/article/20120305/NEWS/120309981/1061&ParentProfile=1050

Reno, NV – Shoppers play a key role in the health of the tourism industry and are a strong target for future growth, says a recently-published survey of visitors to Washoe County throughout 2011.

The 2011 Visitor Profile Survey commissioned by the Reno-Sparks Convention and Visitor’s Authority polled nearly 3,000 tourists to the region, and nearly half the visitors say they intended to do some shopping during their stay.

Forty-two percent of tourists visited the area’s three largest shopping destinations: Legends at Sparks Marina, The Summit in South Reno and Meadowood Mall. Visitors spent an average of $117 per day on shopping in 2011, but that figure rose to $183 in the fourth quarter, says the survey conducted by EMC Research Inc. of Oakland, Calif.

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