March 17th, 2012Nordstrom Outlet Works in Tandem With Flagship Store
Seattle, WA – After 25 years, the old Nordstrom Rack location in downtown Seattle closed for good last weekend as part of its move just one crosswalk over from Nordstrom’s flagship.
By putting them side by side, Seattle-based Nordstrom is challenging the conventional wisdom that a retailer’s full-price and off-price stores cannibalize each other.
President Blake Nordstrom recalls how retail experts questioned the company’s decision in the 1970s to launch the Rack business inside its downtown store, but the company has since opened 105 stand-alone Racks nationwide.
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