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by Manoj Nair

Dubai – The city is extending itself to the Dubai Outlet Mall, literally. If there were just a few scattered villas within its immediate neighbourhood when the mall opened in 2007, it’s looking a lot more crowded these days.

The Dubai Silicon Oasis has emerged as a bustling commercial and residential hub, while The Villa has come on nicely as a community. Then there are the apartment blocks forming the Skycourts cluster.

In effect, all of this is building up the catchment area that Dubai Outlet Mall can cater to. Currently, the catchment areas contribute about 10 to 15 per cent of visitor traffic to the mall. Is it then time for the promoters to consider going in for an expansion?

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