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by Janean Chun

Big retailers like Walmart, Best Buy and Target may command the headlines on Black Friday, with their $300 laptops and $200 flatscreen TVs and crowds camping out overnight for the best deals. But don’t count out the mom-and-pops, who are fighting back with deals of their own on the second-annual Small Business Saturday.

Across the nation, small retailers are armed and ready for what they hope will be their biggest shopping day of the year: Small Business Saturday. Sandwiched between the powerhouse Black Friday and Cyber Monday, Small Business Saturday was created by American Express, which offers registered customers a $25 credit if they spend $25 or more on their American Express card at a participating small business on that day. This year, President Obama endorsed Small Business Saturday describing it as a way to “keep our local economies strong and help maintain an American economy that can compete and win in the 21st century.”

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