November 28th, 2011Online Sales Surge 24% on Black Friday
New York, NY – A big push by big-box stores and online retailers to bring Black Friday to the web — and to do so earlier than ever — seems to have paid off this year.
Online sales were up 39.3% on Thanksgiving Day and 24.3% on Black Friday compared to the same days last year, according to IBM’s (IBM, Fortune 500) Coremetrics, which tracks real-time data from 500 retailers in the apparel, department store, health and beauty and home goods categories.
“This year marked Thanksgiving’s emergence as the first big spending day of the 2011 holiday season with a record number of consumers shifting their focus from turkey to tablets and the search for the best deals,” said John Squire, Chief Strategy Officer, IBM Smarter Commerce.
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