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Maryville, TN – Foothills Mall is taking advantage of the rapidly growing retail trend in mobile applications.

Chattanooga-based CBL & Associates Properties Inc., which owns and manages Foothills Mall, today announced the launch of the mallMerlin smartphone mobile app. The mallMerlin app is available for download at the iTunes App Store for use at Foothills Mall.

According to CBL, the free Mall app delivers special features and promotions, high-definition video and in-mall navigation to consumers as they shop the mall. The app also provides a powerful search engine that helps shoppers find brands and merchandise and rewards them through special deals that are unlocked as they enter the mall.

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