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November 22nd, 2011Lego’s Coming to Eastview Mall

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by Tom Tobin

Victor, NY – Lego, the international toy company famed for its connecting plastic bricks, will open its first upstate retail store at Eastview Mall in Victor next year.

Plans are for a spring opening. The 2,000-square-foot store will be located in the mall’s main court.

Lego retail outlets are known for their innovative displays and child-friendly features, such as interactive play areas and places where consumers — children, especially — can try such toys as Lego Star Wars or Lego Harry Potter.

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