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Seoul, Korea – What has Louis Vuitton done?! After years of snubbing airport retail spaces and rejecting several proposals around the world to set up shop in a Duty Free area, Louis Vuitton has opened its first airport store…in Korea.

I know what you’re all thinking: Why is one of the most coveted luxury brands not opening in the UAE? And, why are you not reading a news story about the first Louis Vuitton airport store opening in Dubai Duty Free?

Does LV not know that the UAE loves luxury brands? Does it not know that Dubai has the world’s tallest building, that we have the mall that houses the highest number of luxury brands under one roof (Burjuman claims this spot), and that we have a whopping two 7-star hotels?

It’s close to impossible for LV to not know about the glitz and glamour that is Dubai’s shopping scene. So let’s face it: Louis Vuitton chose Seoul over Dubai.

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