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by Tony Adams

When considering Columbus for a Cinnabon store last summer, Frank Ross pondered the fact that Peachtree Mall’s parent company had been in bankruptcy more than a year. But that didn’t faze him.

“I didn’t hold back too much because I had already been convinced that if you put the right systems in place, people would still buy the product,” said Ross, a resident of Albany, Ga.

It also didn’t hurt that Cinnabon’s corporate office had studied the Columbus market and identified Peachtree as a target mall. That it also was the city’s only enclosed mall, strategically located near Interstate 185, with Fort Benning expanding, all were like sticky sweet icing on the bun for the chain.

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