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by Aileen Garcia-Yap

Seeing the potential for the conventions market, a Cebu-based property developer will add a convention center and theaters to its project, the J Center Mall, when it soft opens in September.

Justin Uy, chief executive officer of Everjust Realty Development Corp., yesterday said the convention center and the theaters were not originally in the master plan of the mall at A.S. Fortuna Street, Mandaue City.

He said they had to add those facilities as they were anticipating an increase in demand from the conventions market within the next few years.

A hotel and an apartelle will also be included in the J Mall Center development plan to complement the convention center.

Uy said the convention center could seat up to 1,360 people with breakout rooms for smaller functions like executive and business meetings.

Jerry Uy of Everjust Realty Development Corp. said the convention center will cover three hectares and will be developed in five years.

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