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April 12th, 201177 Kids Opens In Novi

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by Shannon Lazovski

A new children’s “on-trend” clothing and accessories store, 77kids, has finally opened here in Michigan. The new addition to Twelve Oaks Mall is American Eagle Outfitters’ new baby to the retail world. Several stores, including the new Novi location, have opened across the country offering preppy, sporty and trendy digs for both boys and girls.

As the editor of, I was invited to join the 77kids Mom Ambassadors Program and enjoyed the store last week during a private tour. What I found was a hip new kids store with lots of personality and fun things for the kids to do! While moms shop, kids can enjoy the interactive kiosks where they can DJ and spin musical beats, take their own photos, hang their photos on the magnetic bulletin boards, and chase the animated “Gobos” on the tile floor. Afterwards, they can pick out a piece of free candy from the candy bar, draw on the chalk board, play with interactive child safe floor toys and, well, entertain themselves for a bit.

The store is fun, yes, but it’s safe too. 77 kids cares about the safety of your children while you shop so extra time and effort went into the store during construction. The child safety features in 77 kids resembles those of no other clothing store. The shelves in the store are double-hooked, all wooden shelves have edged corners, all the metal in the store is coated and all roll racks are tip proof.

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