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by IR-Admin
IndependentRetailer.com

Everyone remembers the big Snuggie craze that began in late 2008, which became a full blown phenomenon by 2009. The Snuggie eventually went on to sell millions, and it’s now the hope of, Eli Cohen, president of Slinky Scarf, that his new kiosk offering will become the Snuggie of 2011. “I first saw the Slinky Scarf in China, and was intrigued by it,” Cohen says. “Here was a fashion product for women that could be worn a number of ways, yet was light and portable enough to be carried in a purse. It was genius,” he says.

Cohen purchased one of the unique items, brought it back to the states, and began extensive market testing and rebranding to see how buyers might react. “We held some focus groups and asked pointed questions,” he says. “We really dug down deep to see what consumers did and didn’t like about it. It turns out everyone really liked it; we further discovered the target audience is girls and women, ages 12 to 29.”

The Slinky Scarf is described as a multi wear accessory that can be worn in more than 20 different styles. On SlinkyScarf.com, it’s listed as being, “carry-able, flexible and multi wearable.” Made of lightweight woven nylon, wearers say it’s very fluffy and adaptable for multiple uses. “The Slinky Scarf can be worn in many forms and styles, such as a hood, scarf, vest, and even a possible skirt or dress,” Cohen says. “It’s about five feet long and stretches up to 30 inches wide, and can also be worn as a hat, shawl, vest, halter, and more.”

The Slinky Scarf is currently available in 10 colors, including black, gray, white, purple, burgundy, blue, black and white zebra, pink and white zebra, coffee brown, and hot pink. New colors are already on the drawing board. “We’re currently selling it not only to kiosk owners, but also to duty-free stores, gift shops and fashion outlets as well,” Cohen says. “The demand has been amazing,” he adds. “We’re obliged to ship our inventory by air to keep up with the orders.” A how-to video on the website shows models demonstrating the various ways the Slinky Scarf can be worn. It’s easy to see why it would be a big seller. In one segment, a model drapes it over her head and shoulders for a fast, easy hood for colder weather. In another, a simple twist over the shoulders turns the Scarf into a vest that goes with any outfit. Stretch it out, and it becomes a warming shawl.

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