BRENTWOOD — Sweeney’s Bar and Grill owner Peter Charitou had watched the Brentwood holiday parade pass by his storefront every November for a decade.
But last year, the annual parade moved to the Streets of Brentwood, a high-end shopping mall that opened three years ago at the Highway 4 bypass and Sand Creek Road.
“(The parade is) a very important marketing tool for us,” Charitou said. “Not so much because we make revenue those days, but because people come downtown and say, ‘This is nice, we’ll come back.’ ”
With ongoing construction affecting much of downtown and sales tax revenues from other sources falling, Streets of Brentwood is playing an increasingly important role in this growing city. Officials say events like the holiday parade are helping to establish the mall as a focal point for the community.
“We like to position the center as the social gathering place,” Streets General Manager Jane Reid said. “We’re here to stay, and we’re just going to get bigger and better.”
In addition to the parade, the mall also hosted the Thanksgiving “basting” of Mayor Bob Taylor last year and the annual Art, Wine and Jazz Festival. In the summer, Streets will host the city’s summer concert series.
“We feel that the construction has been lucky for Streets,” Reid said. “Right now, we’re the venue for events that have typically occurred downtown.”
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