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January 12th, 2011Disney hits new markets with retail makeover

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by Dhanya Skariachan

Riding on the success of its recently renovated stores in tourist hotspots including New York, Walt Disney Co (DIS.N) is taking its new, highly interactive, retail format to upscale malls in newer markets, on both sides of the Atlantic.

The company is on target to open at least 25 new and remodeled locations in North America and Europe in 2011, Jim Fielding, president of Disney Stores Worldwide, said in an interview ahead of the National Retail Federation convention in New York.

“The success of our first 19 (renovated) stores that we rolled out last year, has definitely created the right amount of traffic and the right amount of positive feelings from the mall landlords that they do want to have the conversations with us about continuing the rollout,” Fielding said.

The new retail format sports more features to entertain shoppers, such as a table where kids can assemble cars from the popular Disney-Pixar “Cars” movie to a two-story princess castle that kids can enter.

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