Exponential Growth in Specialty Retail Market in 2011

The specialty retail market segment (carts, kiosks and temporary stores) grew by over 14% for the first six months of 2011 according to figures released today in Specialty Retail Pulse, a report commissioned by Specialty Retail Report. Opposite of the trend of a down economy, this entrepreneurial sales channel continues to outperform the “big box” retail segment.

The second issue of this quarterly report analyzes sales trends between 2010 and 2011 and includes special emphasis on four key categories; apparel, cellphones/accessories, toys and holiday. The apparel category continues to lead the growth with triple digit growth in children’s apparel alone. Toys “R” Us also figures prominently in the growth of toy sales with their use of “pop-up” stores.

“The specialty retail market remains in a strong growth pattern for 2011. As we head into the holiday season, sales should continue to climb despite recent news of the economy. Entrepreneurism is not only alive in North America—-it’s contagious” said Patricia Norins, Publisher of Specialty Retail Report.

Specialty Retail Pulse is a quarterly report that provides top-level benchmark comparisons for the specialty retail industry in North American shopping centers. The findings are compiled from developers and retailers who agreed to participate in the study by providing retail sales, lease rates and other details.

Alexander Babbage, Inc., a full service strategy and market research firm headquartered in Atlanta conducted research for this report.


Patricia Norins


Publisher and CEO

Specialty Retail Report

195 Hanover St.

Hanover, MA 02339


About Specialty Retail Report:

Specialty Retail Report, the voice of the specialty retail industry (carts, kiosks and temporary in-line stores) has a readership of more than 85,000. Located in Hanover, MA we are dedicated to the promotion, growth and success of the specialty retail industry.