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by Juanita Cousins
Tennessean.com

Hickory Hollow, TN – A Hickory Hollow Mall store selling oils, beauty products, home decor and handmade clothing and jewelry isn’t a department store.

It’s a multicultural retail space shared by 12 small businesses — evidence of storeowners learning to share expenses and trim costs to help make a go of it.

Belinda Newborn, who co-owns Artisik Kulture with her son, said she conceived the idea while talking with two friends. One owned a Hickory Hollow Mall store but was not doing so well, and another friend wanted to open a business at the mall.

“I did it because I wanted us to collectively work together and succeed,” said Newborn, who also owns Accents, another mall storefront where she sells African-inspired clothing and jewelry that she makes. “Then I realized there could be other people who may want to start a business, but may not be able to afford to get into a mall.”

The result was Artistik Kulture, which opened in August.

Read complete article.

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