The World's Largest Resource for the Cart, Kiosk, and Temporary Retail Industry
by News-JournalOnline.com

Toys R Us plans to invade the mall this holiday season, opening 600 temporary “Express” stores in malls and other shopping centers around the country, more than six times last year’s count, and hiring 10,000 seasonal workers.

One Toys R Us “Express” is open in Volusia Mall in Daytona Beach, joining two Halloween shops as the only temporary stores in the area, so far.

The move is the latest in Toys R Us’ attempt to capture more holiday dollars amid tough competition from online retailers and mass merchants such as Walmart and Target. It also fills a gap created when KB Toys, which had been the largest mall-based toy seller, went out of business in 2008, including closing its Volusia Mall outlet.

“We’ve been very aggressive during the economic downturn, and this is another aggressive action,” Toys R Us CEO Jerry Storch said. “During the holiday season, mall traffic ramps up, and this will allow customers to purchase fill-in toys,” when they are at the mall already, he said.

Toys R Us opened 90 standalone pop-up stores last holiday season. The company has been working on this year’s plan since last year. Storch said the company was pleased with the results of the pop-up stores last year, so the question became ” ‘How big can we make this?’ ”

Read complete article.

Similar Articles

Useful Links

Looking for more information on wholesalers and products? Check out our directory of useful links.

© 2000-2012 Pinnacle Publishing Group
195 Hanover Street
Hanover, MA 02339
Phone: 800.936.6297
Fax: 781.829.1042