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September 1st, 2010Big sales from tiny shops

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AnnaMack Hardison opened her handmade gifts kiosk, Mama Always Said, in January 2010. Her tiny kiosk sits in the upscale, Denver-area Park Meadows Mall.

Hardison’s kiosk costs a fraction of what she’d pay for a full retail store in the mall. But having a physical shop helps her capture customers that would otherwise bypass her wares. “You get so much foot traffic that you would never get at a brand-new website,” she says.

Some of those customers cross over and become virtual shoppers at Hardison’s online store as well, where she creates customized headbands. Business has been strong enough that she has brought on two part-time employees.

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