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December 9th, 2009Red Mango unveils kiosks, self-serve units

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by Ron Ruggless
NRN.com

Dallas, TX – Red Mango, the 60-unit frozen yogurt chain based here, is expanding its franchise offerings to include kiosks, co-branded units and self-serve versions in addition to its full-service stores.

Several of the smaller Red Mango units have been tested this year in various markets, the company said, and the company has decided to expand into a larger variety of nontraditional locations. About 10 percent of Red Mango’s existing units reflect the newer formats.

Among the new formats, a Red Mango kiosk has been open for several months at the MSNBC.com Digital Café at 30 Rockefeller Center in New York City. A co-branded unit was opened several weeks ago next to The Original Soupman at NorthPark Center Mall in Dallas. A kiosk was opened at the University of Southern California in Los Angeles and a kiosk was co-branded with Auntie Anne’s Pretzels at Burnsville Center Mall in Minnesota.

“We evaluate each franchisee and each site to make sure what works,” said James Franks, vice president of franchise sales for Red Mango. Two more co-branded units are scheduled to open in Las Vegas. “There are some particular locations that may be approved as only kiosks, some that we may approve only as a traditional store and some as the self-serve-type platform,” he said.

Dan Kim, founder and chief executive of Red Mango, said the new platforms will allow the company greater potential for expansion. “Our new store platform extensions and how we deliver our products to the market will allow us to adapt to more venues, reach more customers, secure the best brand exposure and deliver the greatest returns to our prospective franchisees and licensees,” he said.

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