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December 2nd, 2009Kiosks Offer Retailers, Malls Perks

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by Christie Swanson
NWAOnline.com

The smell of freshly roasted nuts fills the corridors of the Northwest Arkansas Mall, signifying two things: The holiday shopping season has started and Ozark Mountain Nut Roasters has set up its kiosk.

Kiosks are not limited to the holiday season, but several seasonal businesses fill the corridors of area malls in November and December to capitalize on high-traffic areas to make sales.

James Miskimen, a salesman for Ozark Mountain Nut Roasters, works the kiosk’s weekend shift and said business gets busier as Thanksgiving and Christmas approach. Weekends also provide better sales.

That’s true for most retailers.

Some kiosk vendors only open during weekends.

Products available at kiosks vary from mall to mall, but include such items as jewelry, toys, keepsakes, cell phones and accessories and food.

Jesse Tron, a spokesperson for the International Council of Shopping Centers, said kiosks are a great way for vendors to get into a short-term lease and test products.

“It’s also an easy way to gain seasonal exposure for different products,” Tron said.

Read complete article.

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