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by TMCNet.com

Willoughby, OH — Greg Parsons remembers the mall as a community center that made a child’s eyes light up with even the slightest mention.

Parsons, a Cleveland Heights native, went to Richmond Town Square years ago to buy his first Sega Master video game system. Another time, he purchased a cool Batman T-shirt.

Parsons rekindled those memories and more this summer when he accepted a job as mall manager.

The Uniontown resident’s responsibilities include recruiting new retailers, maintaining effective relationships with shoppers and business partners, and upholding the 40-plus-year-old retail center’s community image. He’ll do all of that while battling depressed consumer spending and competing shopping venues like the popular “lifestyle center” model.

But Parsons will draw from a decade of marketing, leasing and property management experience with Beachwood-based Developers Diversified Realty. His duties there included leasing out space at malls and strip centers in Greater Atlanta and in Puerto Rico.

Parsons recently sat down with The News-Herald to discuss how that experience will help him with the task in Richmond Heights, the kind of retailers he’d like to see at the Town Square and the standing of the mall’s relationships with major tenants like Macy’s and Regal Cinemas.

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