The World's Largest Resource for the Cart, Kiosk, and Temporary Retail Industry
by Poornima Apte and Dan Bennett

Las Vegas – Vendors and attendees were both upbeat and optimistic about the future on the last day of SPREE 2009. Despite the shaky economy, many vendors reported high levels of interest in their products.

Dawn Spisak of Name in the Frame was very satisfied with the strong leads SPREE generated for the company. “We are very satisfied with the show-we have had some very good leads,” Spisak said. The company helps retailers customize a wide variety of prints-including many sports ones-for customers. The biggest advantage is retailers don’t need to store large amounts of inventory on hand. A huge variety of sports franchise prints from teams all over the country are available for customization.

Demonstration products such as Name in the Frame were only one of many that continued to hold attendees’ attention on the final day. Brian Ledig of Timberkits-a first-time SPREE exhibitor-presented a variety of intricate wooden kits that moved and danced and attracted attention.

Seacret Spa also enjoyed attendee interest. The Arizona-based company offers Dead Sea skin care products, helping buyers feel healthy and look younger. “We’re always looking for vendors who are seeking good, new opportunities,” said Robert Meirovich, Seacret’s vice president for leasing. “It’s a very stable industry, as the market for this type of product is always present.” With a 40,000-square foot warehouse in Arizona, Seacret has products readily available for its sellers, and offers full support. The company’s newest product is an anti-aging cream without any environmentally harmful chemicals.

The concept of demonstration products is huge in specialty retail of course and Rick Hanson of Bella Pierre addressed successful sales strategies for the same, in his seminar presentation on April 23. Kaplan explained that there was a fine line between being assertive and being aggressive and encouraged attendees to train all employees well on these finer points. Hanson also addressed how to sell in a recession.

Vendors excited by leads

Many vendors were very impressed by the number of qualified leads SPREE generated, especially given the recession. Tomer Akerman of Build-A-Belt was only one of many vendors who had a great show. He said response to the concept had been great and Akerman was happy he made it out to SPREE.

As for Spisak at Name in the Frame, she said SPREE had been really good for the company. “It was easily the most successful show for us this year,” she said.

Hope you can join us at SPREE next year! For more information about SPREE 2010, please visit SPREEShow.com.

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