The World's Largest Resource for the Cart, Kiosk, and Temporary Retail Industry
by Kirby Lee Davis
JournalRecord.com

Tulsa, OK – Ryan Hausher foresees great opportunity in Oklahoma’s first full Dippin’ Dots store.

But he anticipates even more potential building sales beyond that 906-square-foot Promenade Mall site, which he sees as a launch pad for off-site sales.

“Our goal is to do as many outside sales as possible – fundraisers, catering, corporate events ‚Ķ anything fun,” said Hausher, a franchise industry and corporate American veteran. “I’d like to take the three franchise locations that I have now and develop an attraction in each area where Dippin’ Dots is the go-to company when you want to raise money.”

At $12,500 each, his new firm Ryadd LLC of Tulsa acquired franchise kiosks from the 22-year-old ice cream chain at the Towne East Mall in Wichita, Kan., at the Northwest Arkansas Mall in Fayetteville, Ark., and at Tulsa’s Promenade Mall.

While these kiosks offer lower costs, Hausher said the smaller platforms not only restrict the number of flavors he may stock – such as Strawberry Cheesecake, Java Delight or Birthday Cake – but also don’t allow room for distinctive products like Dot Cakes, Dotwiches, or Dots’n Cream.
And there’s definitely no room for shakes, malts, sundaes or other traditional treats made more distinctive by the cryogenically frozen pellets, which must be stored at 40 degrees below zero.

So Hausher took his Promenade location to a leased storefront, the first in the Sooner State for the Paducah, Ky., company. He will celebrate its grand opening Jan. 24.

“We thought we’d pioneer the inline store in Oklahoma and make it as successful as possible,” he said.

The choice increases his cost from the $30,000 to $60,000 expected for a kiosk to the $80,000 to $235,000 he said may accompany an inline store. Since the Promenade slot formerly housed a Dairy Queen, providing all the necessities for a food operation, that limited his expenses to cosmetic changes – color scheme, signage and the like.

Hausher estimated his initial investment at less than $100,000, although he plans to move the Wichita franchise to a smaller mall in Fort Smith, Ark., for closer proximity. He hopes to record monthly sales of $7,000 to $15,000 at the kiosks and $15,000 to $25,000 at the Promenade storefront, with a minimal staff of three employees at each location.

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