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by Melody Ng
MoodieReport.com

Malaysia-Eraman, the wholly owned retail subsidiary of Malaysian Airports Holdings Bhd, will introduce more than five new brands at its open-concept shopping mall at the Contact Pier, Kuala Lumpur International Airport (KLIA), which opens in late October.

Speaking at a media briefing at the Pan Pacific KLIA yesterday, Eraman Malaysia Head of Division Merchandising Core Products Elina Jamaluddin revealed Eraman as the first Malaysian travel retailer to launch cosmetics brands Laneige (from South Korea) and Stila at its up-and-coming ‘Lifestyle Mall’ in KLIA.

As reported, the 30,000sq ft open-concept shopping mall will be located centrally near KLIA’s Aerotrain station.

The mall design is inspired by the batik, a form of art and craft that is part of the Malaysian tradition. Fixtures such as pillars, cashier counters and signages are decorated with batik-inspired floral motifs, and there will even be flower-shaped batik structures hanging from the ceiling, said Jamaluddin.

“We wanted to come up with something very local in flavour,” she said. “The motifs we are going to use are mostly floral and fauna”, an ideal complement to the lush green surroundings of KLIA.

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