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by Mickey Meece

It’s the first week of the new year and, small retailers may ask, now what? Don’t fall prey to the January lull, says Joel R. Evans, a marketing professor at the Zarb School of Business at Hofstra University and co-author of two books on marketing. He has identified the following ways to jump-start sales and avoid a post-holiday letdown:

1. Run big sales on seasonal merchandise while having prominent displays with fresh (full-priced) merchandise. This will generate store traffic and increase sales.

2. Promote goods and services that complement the gifts your customers just received: installation services, batteries, thank you cards, pet supplies, iTunes cards, DVDs and the like.

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