The World's Largest Resource for the Cart, Kiosk, and Temporary Retail Industry
by Mickey Meece
NYTimes.com

It’s the first week of the new year and, small retailers may ask, now what? Don’t fall prey to the January lull, says Joel R. Evans, a marketing professor at the Zarb School of Business at Hofstra University and co-author of two books on marketing. He has identified the following ways to jump-start sales and avoid a post-holiday letdown:

1. Run big sales on seasonal merchandise while having prominent displays with fresh (full-priced) merchandise. This will generate store traffic and increase sales.

2. Promote goods and services that complement the gifts your customers just received: installation services, batteries, thank you cards, pet supplies, iTunes cards, DVDs and the like.

Read complete article.

Similar Articles

Useful Links

Looking for more information on wholesalers and products? Check out our directory of useful links.

  • Hot Headz of America
  • Payment Max
  • Tieless Treasures
  • Brissys Jewelry
  • Amber Jewelry by Katya
  • Nostalgic Images Inc.
  • ICSC

  • View the full directory
© 2000-2014 International Council of Shopping Centers
1221 Avenue of the Americas
41st Floor
New York, NY 10020
Phone: 800.936.6297
Fax: 781.829.1042