The Lion’esque Group

August 18, 2017
Pop-up Experience Brings RFID Solution to Stores

Retailers and property managers planning new store sites have more tools at their disposal—in the form of pop-up stores and automation technology—than they did just a few years ago. With technology and a temporary site, the companies can bring an online-style experience to consumers and use technology to test how well shoppers respond to a stor... »

August 8, 2017
Mall Operator Gives Online Retailers a Spot With ‘In Real Life’ Shop

Dive Brief: General Growth Properties is amping up its retail operations with a "living lab" dubbed "In Real Life," in partnership with retail pop-up architecture company The Lionesque Group. The concept is "an immersive shopping experience that fosters the human connection between you and brands in today’s digital age within an omni-channel s... »

August 4, 2016
The Secret to the Perfect Pop-up Shop

New York, NY - Mattress retailer Leesa came to Melissa Gonzalez earlier this year when it was looking to bring the brand’s online store into the real world. Leesa wasn't ready to go permanent retail location. It wanted a happy medium — a pop-up shop, which is Gonzalez's particular area of retail expertise. Gonzalez got to work designing t... »

December 11, 2015
How do you do a Pop-Up Retail Store? Ask the Experts

If you're planning to open a pop-up store in your city or town, experts say there is much homework to do first, including first and foremost figuring out what your brand wants to get out of the temporary space, and the of course, how best to reach your customer. “Number one, they should have a specific goal in mind,” said Melissa Gonzalez, the... »

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