In Real Life

August 8, 2017
Mall Operator Gives Online Retailers a Spot With ‘In Real Life’ Shop

Dive Brief: General Growth Properties is amping up its retail operations with a "living lab" dubbed "In Real Life," in partnership with retail pop-up architecture company The Lionesque Group. The concept is "an immersive shopping experience that fosters the human connection between you and brands in today’s digital age within an omni-channel s... »

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