Why is Ecommerce Provider Shopify Involved With Pop-up Stores?by Susan Payton
If you haven’t yet stumbled across a pop-up shop, you likely soon will. It seems this quiet little trend of retail companies temporarily opening up in a vacant retail space for a few hours or days is now an $8 billion industry. They’re a great way for business owners who have been selling online to test the waters and see if brick-and-mortar is a profitable option. They can create brand awareness or even boost holiday sales. It’s Not Just Retailers Getting in on the Action Ecommerce and point-of-sale software company Shopify has had its eye on pop-ups as of late. Shopify has even hosted a few of its own — not so much to sell its products, Harley Finkelstein, Chief Platform Officer told Small Business Trends. But the company wanted to educate businesses that had only ever sold online about what’s needed to sell more, both online and off.