Timberland Debuts new ‘Tree Lab’ Concept Store

by Daphne Howlandh

King of Prussia, PA – Dive Brief:

Outdoor shoe and lifestyle brand Timberland opened a specialty concept store on Thursday, The Timberland Tree Lab, in the King of Prussia mall in Pennsylvania, according to a press release.

The experimental store carries a theme of “Streetology,” emphasizing city style and performance technology “tested and proven for long days (and nights) in the city.” The curated product collections and brand stories are presented gallery style and will change every six weeks, the company said.

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