Sports, Storage And Beyond: Finding New Retail Experiences In Unexpected Placesby Julia Bunch
Between pop-up shops and programming, it gets tough to know when experiential is just a buzzword in retail, and when it really has an impact. From live music to back-of-house efficiencies, here’s how Topgolf, The Container Store and Bed Bath & Beyond are innovating to keep consumers engaged.
Retailers are focusing more heavily on customer engagement as rapidly evolving demographics and technology are changing the retail game drastically.
“We’ve seen many retail ‘apocalypse’ headlines, but we also see an incredible opportunity with brick-and-mortar and online retail,” The Container Store Vice President of Real Estate Val Richardson said. “When we go through a major evolution like right now, there’s a natural cleansing of the market that creates an opportunity to reach new customers.”