Savvy Baton Rouge Retailers Take Pop-up Stores to Shoppers

by BusinessReport.com

Baton Rouge, LA – Baton Rouge entrepreneurs are riding high on consumers’ support for handmade, fresh and local products by embracing pop-up shops, a growing trend for local small businesses. As detailed in a new Business Report feature, pop-up stores are also referred to as pop-up shops, pop-up retail or simply a pop-up. But regardless of what you call them, the basic idea involves a small businesses setting up merchandise temporarily in the space of another well-established business or even just in a short-term location—either occupied or vacant—for a limited time. The creative and scratch-made entrepreneur community is employing this flexible business concept across the Capital Region as a way to expand its client base and test new waters.

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