‘Pop-up’ Shop in Kalamazoo Combines Service With Social Media to Drive Businessby Rob Wetterholt Jr.
Kalamazoo, MI – Old-fashioned values coupled with the far-reaching power of social media has helped Kristi Tyler attract quite a following more than two months after opening her women’s pop-up shop on Kalamazoo’s west side. Tulips Little Pop Up Shop, located at 2030 Parkview Ave., opened on Oct. 23, and Tyler’s goal for shoppers coming in to her shop is to make customers feel cared for and welcomed the second they walk through the front door. “I didn’t really have this big, brilliant idea,” Tyler said. “I really love customer service. My parents instilled a sense of caring and outgoingness.”