Outlet Malls Experiment with Food and Full-Price Stores to Maintain Growth

by Aaron Schrank
MarketPlace.org

Carl Lee recently traveled 100 miles to buy a pair of shoes at the Camarillo Premium Outlets center northwest of Los Angeles.

“I got some Jordans,” Lee said. “I saved $60. You can’t beat that, right?”

The recession changed the way Americans shop. While it was mostly all bad for brick-and-mortar retail, it wasn’t so bad for outlet malls.

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