Outdoors Inc. Opens Downtown Pop-Up Store

by Andy Meek

Memphis, TN – Outdoors Inc. is trying something new for its sixth retail location, which opened its doors earlier this month at 100 Peabody Place Downtown.

The retailer, founded in 1974 and which sells gear to outdoors enthusiasts, will only be there through the end of August. It’s a pop-up shop that combines owner Joe Royer’s passion for selling quality apparel and equipment with the excitement of entering a new market – Downtown – and a realization that city centers are seen increasingly as magnets for people and activity.

“One thing I can tell you, being in business 45 years – what we’re doing right now will change in a couple of years, because it’s a constantly changing world we live in,” Royer said. “It’s always been that way.

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