Oui Open and Storefront Merge to Create Largest Global Pop-Up Marketplace

by Lauretta Roberts

Oui Open, Europe’s largest online marketplace for short-term retail spaces, and its US counterpart Storefront have merged to create the first truly international marketplace for pop-up stores.

Through the merger, the combined entity will become “the largest provider of short-term retail space globally with a presence in Europe, Asia and North America”. Since their formation, the companies have helped more than 4,000 brands, including Target, Google, Samsung and Etsy, to open temporary retail stores.

The new platform (which is accessible from www.thestorefront.com) now offers access to spaces in leading retail cities around the world, including New York City, Paris, London, Hong Kong, Los Angeles, and Amsterdam, and features more than 10,000 listings, representing around 30m square feet of retail space.

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